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New campaign aims to reduce child harm danger

30 Nov 2020by lindseyh

A new video campaign has been launched in response to increasing concerns that growing numbers of babies and children are at risk of serious harm because of the way some parents and carers consume alcohol at home.

The campaign – launched in Alcohol Awareness Week – asks adults consuming alcohol at home while responsible for children a simple, but potentially life-saving, question – ‘when you drink, who’s in charge?’

It urges parents, and others with responsibility for children, to be aware of a range of potentially dangerous consequences of drinking alcohol while caring for children.


Parents urged to consider dangers of drinking while looking after children.

Risks heightened by effects of coronavirus pandemic.

Over 300 child injuries and deaths reported in England and Wales since April.


Find out more here